Our Vision

To be the Market Leader for business intelligence, reporting and analytics in and around the travel sector.

How we started

We have worked within the Safari Industry for over 20 years. As Safari guides, head guides, guide trainers and camp managers we have been where the rubber hits the road in tourism. We have lived and breathed the varied dynamics that get travelers to Africa and the complex sales cycles that drive that.

We briefly left the inside of the hospitality world and started to view it from the outside – we became nomadic adventurers. Not long into our travels, we resolved to contribute to the art of travel in an African context. Our re-entry point was programming and software that would ease the burdens and eliminate the pain points that tourism stakeholders experience. We haved launched several programs designed to cut through inefficiencies and produce sought after business intelligence.

4 years into that journey we continue to innovate and grow.

We have worked within the Safari Industry for over 20 years. As Safari guides, head guides, guide trainers and camp managers we have been where the rubber hits the road in tourism. We have lived and breathed the varied dynamics that get travelers to Africa and the complex sales cycles that drive that.

We briefly left the inside of the hospitality world and started to view it from the outside – we became nomadic adventurers. Not long into our travels, we resolved to contribute to the art of travel in an African context. Our re-entry point was programming and software that would ease the burdens and eliminate the pain points that tourism stakeholders experience. We have launched several programs designed to cut through inefficiencies and produce sought after business intelligence.

4 years into that journey we continue to innovate and grow.